Why Authenticity in Marketing

Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top.

Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business. If there’s purpose, acceptance, and alignment, things come to you without struggle.

This is about healing the past GUNK that’s often stops us.  Is is about strengthening WHO you are as a person inside and out

To best fulfill what you are here to do (and create an even more delicious business doing it).

The longer in business and the longer you work on your own spiritual and personal growth, the more you have of the direction you seek to take.  Clearly attracting clients and having the business of your dreams is actually more a 4-slice pie. Sure,marketing is one of those slices, and a very important one (hey, you’ve got to take ACTION to attract clients. No excuses).

Client Attraction


But, there are another 3 other slices to the pie awe we do not openly talk about. Most times we can work  hoping people would read between the lines and get  to the point. However, we would be cheating  ourselves if we didn’t apply the two other slices to Client Attraction success, because they’re so important.

If marketing is one slice of the pie, Manifesting is another. And by manifesting, I mean the Law of Attraction, what you focus on with great feeling, you attract into your existence. At its most basic, here’s how it can be described:

If you’re continually focusing on having a full practice of yummy clients who pay you what you’re worth, will you just start to attract.  Maybe – Maybe Not!

The second slice of the pie is the Personal Growth slice:

personal growth



Clearing out the cobwebs. I’m talking about not worrying what people think as much and being willing to look within to either heal or change the things about you that stop you from being the successful person you were meant to be. It’s about being authentic and taking a really hard look at all the baggage and the unfounded fears you’ve carried around since childhood (trust me, I have them too) and doing something about it. So, what are we searching for when we go within?

Fears, limiting beliefs, negative emotions, and other unresolved stuff like shame and resentments. The reason it’s so important to look within is this stuff is still lingering in your system.  You wo;; have a more difficult time “manifesting” what you say you want fi fears and subconsious negative beliefs are holding you back.

These fears and other unresolved stuff will get in the way of you attracting what you wish for and essentially negate and cancel your wishes.

It is  about being honest with yourself, really honest, about who you are. And getting to KNOW who you are. Calling out your fears, putting them down on paper. It’s about writing down the things you say to yourself that stop you in your tracks. The more you get clear on this stuff, the more direct your impact on Client Attraction and having the business you really, really want.

The third slice of the pie, is about You!


Being authentic with yourself, in life, in business, and in your marketing. The more authentic you are in your marketing, the more Client Attractive you become. Whether you call it Spiritual Marketing or Authentic Marketing, it’s super important, because if you don’t do anything about it, you’ll continue to get the same results you’re getting now. Now for some, that’s fine,  You probably want an even better situation and you want your wishes granted sooner than later.

Now, you could choose not to do anything about it and choose not to look inside.  This is a really tactic  of avoidance and denial. If you ignore the “growth” slice and you will keep struggling on some levels.  Wondering why things you want aren’t coming to you faster. It can all seem to be an uphill battle and it can become really frustrating, making you want to throw in the towel and give up your business.

The more we look at our long-ingrained fears, dis-empowering beliefs and work on the other gunk.   The more that success shows up for me.

It’s a process  and takes time.   And it certainly pays off, in more ways than one. Sure, lots of clients and greater 1ncome are the payoffs, but you also get freedom, joy, and ease as a byproduct. That’s the real payday, if you ask me.

The forth slice of the detecting negative Energies



To define, negative energy is a thought or a feeling that muske you feel stuck or unable to break free.  Its sorce is mainly fear, sometime conscious or often unconscious.  Negative energy in our bodies will affect our outcomes.

Past life bokc are usually deeply hidden in our sub-conscious mind.  Usually hidden and unaware.  These past life blocks usually affect us as there are lessons to be learn in this lifetime.

It is time for you to move on in your life leaving behind past and old relationships with fresh energy.  Allowing all manifestation to occur.

Your Client Attraction Assignment:

Begin by making the decision to look within and be honest about what you find. If you resist it, it will persist.

  1. Make a list of the fears and limiting beliefs, the old junk you’ve avoided or that keeps coming up.
  2. Be willing to take the same no-excuses approach . It takes a little courage at first, but the more you do it, the easier it gets. I know you can do it and the results will astound you. I promise.
  3. Have a clear intention of what is your purpose.
  4. Take the time to develop a business plan that feels authentic, and then develop a clear plan of implementation.

When you understand that the foundation of business is to share value with someone else, you come full circle with a heart-centered spiritual practice.